CAMPAIGN-001 Dubai Metro Launch
Channels
- Dubai Metro digital screens (120 stations)
- Platform 3D anamorphic
- Airport connector (T1/T3)
Timeline
| Phase | Start | End |
|---|---|---|
| Teaser | 2026-10-01 | 2026-10-14 |
| Live | 2026-10-15 | 2026-11-30 |
| Wrap | 2026-12-01 | 2026-12-10 |
KPIs
| Metric | Target | Actual |
|---|---|---|
| Impressions | 18M | — |
| Engagement (QR) | 120k | — |
| UGC posts | 2k | — |
Notes
- Arabic + English creative required.
- Tie-in with BRIEF-001-brand-integration-film for cross-promo.