PLAYBOOK-001 Media Pitch

Structure (20 min)

1. Audience insight — who, where, when (use our data)
2. Inventory showcase — hero placements (DXB metro, airport)
3. Creative angle — how brand comes alive (3D, AR)
4. Proof — CAMPAIGN-001-dubai-metro-launch case
5. Commercials — rate card + package discount

Red flags

• No regional plan (we cover 4 regions — use it)
• Budget < regional minimum
• No creative agency assigned