SOP-001 OOH Campaign Setup

Purpose

Standard, repeatable launch of any out-of-home campaign across regions.

Scope

All OOH inventory (billboards, transit, mall, airport) in MY/AE/IN/NG.

Steps

1. Brief in — receive BRIEF-001-brand-integration-film from client or agency
2. Inventory check — confirm available slots in region
3. Rate card — apply regional rate card + client discount
4. Creative spec — size/format per placement (static / digital / 3D)
5. Approval — legal + brand sign-off (see SOP-002-content-publishing)
6. Book — lock inventory, send to ops
7. Go live — install / schedule, photo proof within 48h
8. Report — impressions + proof-of-performance to client

Owner

Media Operations

Review Date

2027-07-05