GLOSSARY-Northwind Terms
Definitions
- OOH — Out-of-home media (billboards, transit, mall)
- Placement — one inventory slot (e.g., 1 DXB metro screen)
- Takeover — exclusive buy of a network for a period
- Integration — brand placement in film/TV
- Tokenization — representing an asset as a blockchain token
- Residency — where data is stored (per ADR-002-data-residency)