RUNBOOK-001 Live Event Ops

Purpose

Flawless execution of live brand activations.

Pre-event (T-7 days)

• Site survey + permit
• Vendor lock (AV, security, catering)
• Comms plan + QR codes live

Event day

• 6am load-in
• 10am tech rehearsal
• Gates + live activation
• Real-time social capture

Post-event (T+2 days)

• Debrief + photos to client
• ROI report (footfall, engagements, UGC)

Owner

Events Operations (rotates per event)

Review Date

2026-10-06 — quarterly